Location: Chicago, IL
Size: 25 FT
Completion: March 2011
General Contractor: Wilkinson Blender Construction
For more than 10 years, Unique Concepts of Chicago operated a clothing store specializing in trendy family fashions. When it spun off The Denim Lounge from a department within a store to a stand-alone storefront in Roscoe Village, the company wanted a display case that reflected the brand name designer jeans that it sells.
An easily assembled 25-foot-long display was designed with the very curves that the Denim Lounge’s customers seek in a form-fitting pair of jeans. The project was an exercise in form-making and digital fabrication. The birch plywood shelves were fabricated with a CNC machine in Ohio, transported to Chicago in a van and assembled the weekend before the store opened. The pre-cut notch system required no mechanical fasteners, allowing for immediate installation.
The result is an attractive display of shelves that hugs a corner of the store. Display cubbies seem to extrude from that wall, creating a stylish, custom presence inside the store itself.
[designed while at Wilkinson Blender Architects]