It can take months and even years to find a suitable long-term tenant for commercial property, even in high traffic retail areas. Commercial landlords are amenable to temporary tenants, such as pop-up stores, to fill in empty spaces. Commercial landlords like pop-up stores, because they generate rental income in space that previously produced no income at all. Pop-up stores often appear during the holidays and they disappear right after. They can be found in malls, neighborhood shopping districts and pedestrian-friendly areas like train stations.
Conversely, pop-up stores are valuable to retailers, who might be looking for an opportunistic way to introduce a new product to the market. Often the retailers are large franchises that put large amounts of time and money into a short-term pop-up store. However, this can be an opportunity for smaller retailers or online retailers as well, given the right cost-effective and time- efficient offer.
The solution is the Pop-Up Package, a design solution that meets the desires of both the commercial landlord and the retailer. This package is comprised of fixtures that are modular, expandable, scalable and customizable, providing the retailer with a unique image that works with their own brand. These fixtures can act as a shelving unit or as a hanging system. Either method of display can work with a push-pull mechanism or a pivoting rotational operation. The fixture package is also easily assemble and dismantled, compactable and shippable.
The opportunity is reciprocal. On one hand, commercial landlords have a greater ability to attract more temporary tenants to fill their empty storefronts. On the other, smaller retailers are afforded physical presence at an affordable and attractive rate. Infill of the city becomes viable through short-term, high-impact design solutions.