Location: Mexico City
A proposal for the offices of UBER in Mexico City challenges the understanding of a brand that is growing quickly in the global market and yet depends on the local culture. UBER is a purveyors of the street culture by offering ease of transportation for that satisfies all lifestyles. The offices of UBER reflect the domain of the street and streetscape in Mexico City. A ribbon traces through the office space to offer guidance to different sectors of working while also encompassing various modes of interaction. As the ribbon folds it provides access to media, opportunities to meet and socialize, areas of privacy, and room for storage. The ribbon offers vibrancy and life to the office culture just as the street offers excitement and activity to the urban fabric.